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More than 50% of emails are opened on mobile. These five responsive HTML email templates
are optimized for small screens and they look great in any inbox. They’ve been tested in Litmus
and are completely bulletproof.
Tip
After creating the email template, click the Responsive Design View icon at the top of the
workspace to see how the email looks on different screen sizes.
The only thing you can set in advance for a Slate template is the color of the call-to-action
button. Enter a hexadecimal color code. The color value must be a valid HTML Color Name, or
a valid hexadecimal color code. To get a hexadecimal color code, you could use an online
color picker tool (such as w3schools' Color Picker). The color can be changed later; see
"Colors" on page192.
Basic Email and Banded Email
The difference between Basic and Banded email is that the contents of a Basic email extend to
the email's margin, rather than to the edge of the window in which it is read, as the contents of
Banded emails do.
The Banded Email Action Template is a simple call-to-action email with a message, header
and a button linking to a website, such as an informational or landing page.
The Banded Email Invoice Template is an invoice with an optional Welcome message and
Pay Now button.
Settings
For a Blank email you can not specify any settings in the Wizard.
For an Action or Invoice email, the Email Template Wizard lets you choose:
l The subject. You can change and personalize the subject later, see "Email header
settings" on page95.
l The text for the header. The header is the colored part at the top. The text can be edited
later.
l The color of the header and the color of the button. The color value must be a valid HTML
Color Name, or a valid hexadecimal color code. To get a hexadecimal color code, you
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