1.4

user clicks the Display Images button.
So, when tracking open rates in your email campaigns, store your images on a publicly-
accessible server (preferably your own server - you could set up a process in Workflow to serve
images and track open rates) or a reputable image hosting service, like photobucket.com. Don't
forget to set the Alternate Text for your images on the Attributes pane.
Do not capture your email in one big image
Most e-mail clients do not automatically download images, so do not capture your email in one
big image. The recipient initially sees a blank message and probably deletes it right away.
Do not resize images in your email
Many mail clients do not support image resizing and will show the image in its original
dimensions. Resize the images before you link to or embed them.
Use background images wisely
Most mail clients do not support background images: a very good reason to stay away from
them in your mainstream email campaign. There is one situation in which they do come in
handy. Both iPhone and Android default mail have solid CSS support and cover most of the
mobile marketspace. You could use background images to substitute images when viewed on
these devices. This is done by hiding the actual image and showing a mobile-friendly image as
background image instead. This is a technique used in Responsive Email Design.
Resources
This page clarifies the difference between Internal, External and Web resources that may be
used in a template, and explains how to refer to them in HTML and in scripts.
Internal resources
Internal resources are files that are added to and saved with the template. To add images, fonts,
style sheets, and snippets to your template, you can drag or copy/paste them into the
Resources Pane. See also: "Images" on page 119, "Snippets" on page 216, "Styling templates
with CSS files" on page 219 and "Fonts" on page 239.
Resource files can also be dragged or copy/pasted out of the the application to save them on a
local hard drive.
Once imported, internal resources are accessed using a relative path, depending where they're
called from. Resources can be located in the following folders:
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