2021.2

l The contents of the Print context, in the form of a single PDF attachment. (Compression
options for PDF attachments can be specified in the Email context's properties; see
"Compressing PDF attachments" on page527.)
l The output of the Web context, as a self-contained HTML file.
l Other files, an image or a PDF leaflet for example.
Attaching the Print context and/or the Web context is one of the options in the "Send (Test)
Email" on page1021 dialog.
These options are also available in the Create Email Content task in Workflow.
See "Email attachments" on page538 and "Generating Email output" on page1499.
Designing an Email template
With the Designer you can design Email templates. It is strongly recommended to start creating
an Email template with an Email Template Wizard, because it is challenging to design HTML
email that looks good on all email clients, devices and screen sizes that customers use when
they are reading their email.
This topic explains why designing HTML email design is as challenging as it is, which
solutions are used in the Email Template Wizards and it lists good practices, for example
regarding the use of images in HTML email. It will help you to create the best possible Email
templates in the Designer.
HTMLemail challenges
Creating HTMLemail isn't like designing for the Web. That's because email clients aren't like
web browsers. Email clients pass HTML email through a preprocessor to remove anything that
could be dangerous, introduce privacy concerns or cause the email client to behave
unexpectedly. This includes removing javascript, object and embed tags, and unrecognized
tags. Most preprocessors are overly restrictive and remove anything with the slightest potential
to affect the layout of their email client. Next, the HTML has to be rendered so that it is safe to
show within the email client. Unfortunately, desktop, webmail, and mobile clients all use
different rendering engines, which support different subsets of HTML and CSS. More often than
not, the result of these operations is that they completely break the HTML email's layout.
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