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l ESPs ensure a high deliverability, as most ESPs are whitelisted or approved by ISPs
(Internet Service Providers) as legitimate email delivery service. So they help you to avoid
having mail detected as spam.
l ESPs provide comprehensive tracking options to measure open rates and they log which
links were clicked and by who. Typically this information is available via an online
dashboard.
l Most ESPs provide Bounce Management options. They will stop sending messages to
addresses that return a hard bounce and retry for soft bounces before removing that
address.
l EPSs can handle unsubscribes and prevent accidental sends in the future.
Choosing an ESP
The first thing to do to use an ESP with PlanetPress Connect is to choose an ESP and create
an account.
Mandrillapp.com, a popular ESP, used to have a free account but now requires a paid
MailChimp account. Luckily there are plenty of alternatives that provide free accounts (often
capped to a max number of emails per month and sometimes having throttled output).
PlanetPress Connect has been tested with: Mandrillap.com, SendGrid (easy user
management), MailGun (nearly instant statistics) and MailJet (shows best performance on the
free account).
Adding an SMTP Preset for an ESP
After creating an account, add a SMTP settings preset in PlanetPress Connect for the chosen
ESP, via the Preferences dialog of the Designer (see "Email SMTP settings" on page429).
Make sure Use authentication is checked, and put in your SMTP Username in the box below.
Note
Presets for different ESPs are already available in the list of default presets.
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