Protocol Document

NaViSet is a trademark of NEC Display Solutions. All

brand or product names are trademarks or registered

trademarks of their respective holders.

NEC Display Solutions

500 Park Boulevard, Suite 1100

Itasca, IL 60143

866-NEC-MORE

that it is available in white.

“My entire studio uses a white color scheme, from the

front oce all the way to the back rooms,” Jordan says.

“That aesthetic is very important to our image. It gives

us a unique feel and helps set the mood for our clients.

Having the displays match that color scheme, especially

with their clean and simple lines, helps tie the room

together. Honestly, the displays are so good we would use

them even if they were black. But having them in white is

deﬁnitely the icing on the cake. They’re just a great ﬁt all

the way around.”

Jordan hasn’t been shy about sharing his experiences

with the PA272W either. While the world of celebrity

photography is highly competitive, there is also a collegial

feel among its practitioners. When one ﬁnds something

good, he or she shares it with others in the profession.

“I’ve put the word out on our social media channels,

especially Twitter and Instagram,” he says. “I show them

o and talk about them at the many photo expos I

participate in. When a magazine or company comes in to

do a case study, they always want to know about them.

I also conduct four photography workshops each year,

and I’ve been featuring them in there as well. Each of us

has a responsibility to share information with others and

help advance the state of the art. The NEC PA272W is one

of those tools that, in the right hands, can really make a

dierence by adding a little more beauty to the world.”