Protocol Document

“The contrast ratio is higher than on other displays, which
means we’re seeing more details in the images than we’ve
ever seen,” he says. “Everything is crisper, more three-
dimensional and lifelike. There are no visual or motion
artifacts during video playback. Watching high-definition
movies on them is an incredible experience – it’s like
watching the action through a window rather than on a
display screen.”
The color accuracy and lifelike appearance have helped
Jordan create tighter bonds with his celebrity clientele. He
has always invited them to his studio to review the results
of a photo or video shoot. Now, the experience is even
more impressive.
“When models and actors come in to the studio, we show
them the results before and after retouching,” Jordan says.
“I love to see the expression on their faces when they view
the results on the PA272W. They are just blown away by
what they’re seeing and always ask me where they can
get one of these monitors. These are people who make
their livings in large part on the way they look. Our ability
to make them look great builds a relationship that keeps
them coming back to Jim Jordan Photography.”
Of course, achieving those results initially is one thing.
Keeping them is another. In a busy studio such as Jordan’s,
the displays run for a long period of time each day.
Normally, that would mean having to perform frequent
recalibrations to keep the displays running at peak
performance levels and in sync with one another. Jordan
says that isn’t the case with the PA272Ws.
“We don’t have to recalibrate as often as we did with our
old monitors,” Jordan says. “We do it roughly once a week,
whether they need it or not -perhaps twice a week for a
very large project. It’s very easy to do, too. The software
is very intuitive, which means we can make adjustments
quickly and get back to work right away. NEC’s technical
support is great, too. We haven’t had to use it much,
but when we’ve needed it they’ve been very helpful
and friendly. You don’t often find that level of service,
especially with technical products such as these.”
Another aspect Jordan appreciates is the adjustability of
the workstations. For example, there is a great variation
in height between some of the employees. The PA272W
allows them to adjust the height and angle of the display
to one that is comfortable for each of them. He is also
impressed by how solid they are.
“These are very robust displays, much more so than our
old ones were,” Jordan says. “When you pick it up you can
feel it has a very high build quality overall. That’s important
in a busy studio such as ours.”
Outside of all the performance aspects there was one
other feature that sold Jordan on the PA272W – the fact