Protocol Document

are their livelihoods. If they’re unhappy with what
they’re seeing when they come in to review the
images, it can be disastrous for us.”
The Apple 27-inch cinema displays Jim Jordan
Photography was using were fine within the studio.
But problems arose when images were sent out for
traditional printing.
“Despite all our best eorts, it was dicult to get
the images on our display screens to match the
print versions,” Jordan says. “No matter what we
tried or how often and carefully we calibrated them,
they didn’t quite match. The displays simply didn’t
cover enough of the color spectrum.”
Employees working on video playback also noticed
some motion artifacts, especially in scenes with
lower light. While they might not show up in the
final production, Jordan knew it would be better
if they could eliminate the distraction while they
were working on turning raw footage into the final
production.
Convinced that there had to be displays that could
solve these issues, he began researching various
monitors on the Internet. It wasn’t until he went to
a photography conference, however, that he found
the answer to his requirements.
The Solution
While at the convention, Jordan stopped by the
NEC Display Solutions booth to look at the
27-inch MultiSync® PA272W display that his
research had identified as a potential solution. The
PA272W color-accurate display is built on GB-R
LED backlights to provide a wider color gamut and
more color control than a conventional white LED
backlight.
Its 10-bit wide color gamut AH-IPS LCD panel
delivers the accurate, vibrant colors professionals
such as Jordan require. The PA272W also includes
the time-saving features common to the MultiSync
PA Series displays, including the ability to load ICC
profiles to emulate custom color spaces and easily
match prints. In addition, the PA272W consumes
37 percent less power than comparable CCFL
backlights, allowing Jordan to go greener and save
money while producing superior results.
After watching the demonstration, Jordan contacted NEC
to obtain two monitors to test in his studio. He became an
instant fan.
“The color accuracy is amazing,” Jordan says. “The NEC
PA272W has a wider color spectrum than other displays
we’ve tried, and the colors translate accurately from the
screen to print. There are no compromises. When a printed
piece comes back, you can hold it next to the display and
the two are identical. We’re now getting what we’re seeing,
which makes it easier for us to obtain the results our high-
profile clients want.”
It isn’t just the accuracy that has impressed Jordan and his
team, however. It’s also the performance, even in the most
demanding circumstances.