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When you ﬁrst hear Jim Jordan’s life story, it sounds

like one that would take place in front of the cameras in

Hollywood rather than behind one. A surfer and skater in

his youth, the California native is now one of the world’s

most renowned and sought-after celebrity and fashion

photographers.

His work has graced the pages (and covers) of

trend-setting magazines such as Elle, Vogue,

Marie Claire and Vanity Fair. He has created

memorable ads and catalogs for J. Crew, Levi,

Straus & Co., De Beers and many more. And the

celebrities!

Jordan has captured the images (ﬁguratively

as well as literally) of A-listers from Charlize

Theron to Leonardo Dicaprio, Jessica Alba,

Drew Barrymore, Mila Kunis and many others.

Whether in his studios in Los Angeles and New

York or an exotic, tough-to-get-to location in

the farthest reaches of the world, his clients

trust him to create just the right shot, with just

Case Study

NEC displays help Jim Jordan Photography & White

Cross Productions portray a superior image

Quick Facts

Facility: Jim Jordan Photography /

White Cross Productions

Location: Los Angeles, CA / New York City

Contact: jimjordanphotography.com, whitecrossproductions.com,

facebook.com/jimjordanphoto, whitecrossproductions.tumblr.com,

instagram.com/jimjordanphoto,

instagram.com/whitecrossproductions

Challenge: Ensure color accuracy between

monitors and through to printed page

for some of the most recognizable

faces in the world

Solution: 27-inch NEC MultiSync PA272W

Date: Summer 2013

the right mood, to show o people and/or products at

their absolute best.

A big part of the reason these well-known faces put their

trust in Jordan is his commitment to getting every detail

just so. Which makes sense given his beginnings in the

business.

Jordan started in high school as a model scout, bringing

fresh new faces to the attention of various modeling

agencies. He introduced prospective models to Greg

Glassman, a neighbor who operated a photo studio and

who would go on to found the CrossFit exercise empire.

Jordan would do the hair and makeup, and Glassman,

would shoot the photos.

His experience there led to a 15-year career doing hair

and makeup on shoots with well-known photographers

such as Herb Ritts, Helmut Newton and Peter Lindbergh.

Jordan worked with the likes of Cindy Crawford, Elizabeth

Taylor, Sophia Lauren and Farrah Fawcett.

During this time, he indulged his own interest in

photography, sparked by the gift of his ﬁrst camera

Summary of content (5 pages)

PAGE 1
Case Study NEC displays help Jim Jordan Photography & White Cross Productions portray a superior image Quick Facts Facility: Jim Jordan Photography / White Cross Productions Location: Los Angeles, CA / New York City Contact: jimjordanphotography.com, whitecrossproductions.com, facebook.com/jimjordanphoto, whitecrossproductions.tumblr.com, instagram.com/jimjordanphoto, instagram.
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from Glassman. Jordan took shots between the official photography sessions, impressing his actor and supermodel subjects who encouraged him to find an agent to help him get work as a photographer. They also recommended his photographic prowess to the companies that were hiring him to art direct the shoots. Jordan’s first big break came when J. Crew hired him to shoot a catalog. Success there led to meeting more people, leading to more shoots and helping him build the business to where it is today.
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are their livelihoods. If they’re unhappy with what they’re seeing when they come in to review the images, it can be disastrous for us.” The Apple 27-inch cinema displays Jim Jordan Photography was using were fine within the studio. But problems arose when images were sent out for traditional printing. “Despite all our best efforts, it was difficult to get the images on our display screens to match the print versions,” Jordan says.
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very large project. It’s very easy to do, too. The software is very intuitive, which means we can make adjustments quickly and get back to work right away. NEC’s technical support is great, too. We haven’t had to use it much, but when we’ve needed it they’ve been very helpful and friendly. You don’t often find that level of service, especially with technical products such as these.” Another aspect Jordan appreciates is the adjustability of the workstations.
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that it is available in white. “My entire studio uses a white color scheme, from the front office all the way to the back rooms,” Jordan says. “That aesthetic is very important to our image. It gives us a unique feel and helps set the mood for our clients. Having the displays match that color scheme, especially with their clean and simple lines, helps tie the room together. Honestly, the displays are so good we would use them even if they were black.