User Guide

Wool Carpet Care & Maintenance Guide
Why Choose Wool?
Wool is a Natural Fiber - Soft and Warm
There is no denying that consumer preference for stylish, quality natural products can be seen in all areas of
interior design. Wool sets the bar for all other carpets and has advantages that synthetics cannot match.
Nothing compares to the luxury of a soft wool carpet under your feet. Also, the natural crimp of wool creates
millions of tiny pockets that trap air and act as an ideal insulator.
Wool is Naturally Stain Resistant
The surface of a wool fiber is covered by a thin protective membrane that prevents water from readily
penetrating into your carpet. This same membrane which is so waterproof still allows the fiber to absorb
moisture in vapor form and as a result, makes it resistant to static electricity.
Wool is Easy to Clean
Wool is a naturally soil and stain resistant fiber. Its fundamental structure is that of overlapping scales which
keep dust and dirt near the surface of the pile, where it can easily be released by vacuuming.
Wool is Durable & Naturally Resilient
The natural crimp of wool allows it to spring back quickly after compression and retain its original shape. This
crucial characteristic ensures woolen carpets look good for longer, even in high traffic areas.
Wool is Environmentally Friendly
Wool is sustainable, biodegradable and a rapidly renewable resource that has the least environmental impact
of all the carpet fibers. It is the only carpet fiber made without petroleum.
Wool is Naturally Flame Retardant
The high moisture content of the fiber will not support combustion making it difficult to ignite and self-
extinguishable. Charring can easily be brushed away. In addition to being extremely safe, wool carpets retain
their appearance even after minor burn damage.
Wool is Anti-Allergenic
Allergies are on the rise universally. Wool fibers are too long and too course to be inhaled and, being a natural
fiber, won’t give off harmful emissions. Wool has a breathable fiber structure that does not promote the growth
of bacteria or dust mites.
Understanding Your Wool Carpet
Fluffing, or balls of fluff, is completely natural on a new carpet. These are loose bits of fiber leftover from the
manufacturing process. The fluff will likely fill your vacuum bag the first few times but it is not harmful in any way.
Sprouting refers to a single tuft rising up from the pile surface. DO NOT pull the tuft. These can be safely
trimmed with scissors without affecting the appearance. If you have a Loop Pile however, do not cut it,
professional repair is advised.