Specifications

MFX-C3035 Selling Strategy

STRATEGY 3: APPROACH A3 MONOCHROME MFP CUSTOMER BASE

This is a two tiered strategy targeting monochrome users. First, aging Segment1/A3

machines should be targeted for replacement if the customer hasno use for the A3

capability. In these instances the customer will bene t from a low cost color machine

o ering similar functionality to their low end A3 monochrome MFP.

Secondly, for customers exclusively using higher segment A3 monochrome MFPs, the

MFX-C3035 is a good seed unit for entrance into color. Many customers, especially

given the economic climate, are hesitant to deploy color MFPs due tocost. The MFX-

C3035’s low acquisition cost makes this an ideal  rst color unit.

Sales Points

• Low acquisition cost.

• Easy way to enter into color.

• Functions equivalent to monochrome A3 MFPs.

STRATEGY 4: REPLACEMENT FOR COMPETITOR’S A3 COLOR MFPS

The MFX-C3035 can be o ered as a replacement to a competitor’s A3 color device if

the customer has no need for A3 compatibility. Before o ering the MFX-C3035 asa

replacement, signi cant time should be spent ensuring that the MFX-C2828 MFP

would not be a better  t.

Sales Points

• Low acquisition cost.

• Functions equivalent to color A3 MFPs.