Specifications

MFX-C3035 Selling Strategy
5
It is important when selling the MFX-C3035 not t
o sell into environments that need an
A3 device. We have pinpointed several possible strategies to help build this new A4
customer base:
STRATEGY 1: APPROACH EXISTING A3 CUSTOMER BASE
Promote the MFX-C3035 to existing or new A3 color MFP customers as a
complimentary machine in work environments (work groups of 3 to 9 members)
that are suitable for MFX-C3035 installation. The convenience of a one-stop shop
and ability to easily integrate with your A3 color line-up is a strong selling point for
customers looking to add additional smaller devices.
Sales Points
• One-stop solution (purchase, support).
• Functions equivalent to those of an A3 MFP
(security, networking).
STRATEGY 2: CREATION OF A NEW COLOR MFP MARKET IN SEGMENT 1
There are countless A4 color/monochrome desktop printers and All-in-Ones
(laser and inkjet) still being used in corporations. These devices are likely aging, lacking
features and functionality, and expensive to operate. A low total cost ofownership,
click compatibility, and functions equivalent to larger A3 MFPs aremajor advantages
of the MFX-C3035.
Sales Points
• Low CPC (vs. A4 color printer).
• Click charge (vs. A4 color printer).
• Functions equivalent to those of an A3 color
MFP (security, networking).