Owner's Manual
Values
Our values are what we stand for – they make up our moral compass. Mousetrapper is a close-
knit and innovative company committed to improving people’s ergonomics and wellbeing. We are
secure in our knowledge and desire to use it for making everyday life simpler and less painful for
as many people as possible.
Wellbeing
We have a genuine commitment to people’s health and
are driven to develop products which help people feel
better. Our focus does not lie in technical specications
but rather in creating ergonomic products that have a
concrete positive inuence on the users’ wellbeing.
Innovation
We were an early player in this industry and have been
involved from the outset. As pioneers, we have extensive
expertise and experience – we know what we are talking
about. Our history is a key element in our DNA. We are
innovators and developers motivated by nding new
solutions based on the needs of users.
Knowledge
Our work and products are rmly tethered to our
knowledge acquired through experience and studies.
We build credibility using insights garnered from real
life, statistics, tests and evaluations. This knowledge
underpins our product development as well as our
communications.
Close-knit
We are a close-knit company – we know each other and
have full control over the entire development chain: from
conception and design to production and quality control.
This is something we should be proud of and make clear
in our communications concerning the organisation.
Sustainability
We work actively to achieve a sustainable production
chain. Our suppliers are selected with care – we want
to use small suppliers within our local area in order to
exercise control over sustainability performance and
minimise environmental impact. Our products are made
to last and can be repaired should the need arise. Our
commitment to sustainability is an integral part of our
business and should be reected in our communications.
Tonality
Tonality is the linguistic component of our brand – how we speak and write about ourselves
in various channels and contexts. It is important to maintain consistency in our communication
regardless of where it is conducted, even if the situation, aim and recipient may demand a degree
of adaptation and variation.
Language usage
We want to use inclusive and open language. Therefore,
we avoid using bureaucratic, complicated words that
few people understand. We explain advanced concepts,
such as RSI (Repetitive Strain Injury), to make our
communications comprehensible for as many as possible.
In contexts in which we solely communicate with
professionals working in wellness/ergonomics, language
may be moulded to suit a more professional audience
rather than laymen. In other cases, we speak directly
to the user, and we do not make the language more
complicated than necessary.
We use active verb forms: “Mousetrapper Prime is
an ergonomic alternative to a conventional computer
mouse, which helps you improve your ergonomics.” If
necessary, “can” is added, for example, “Mousetrapper
can help you avoid strain injuries”, in order to avoid
promising a guaranteed eect.
Attitude
We want to have an instructive and friendly attitude. We
are generous with advice and refer to those insights we
have gained through studies and dialogue with users.
In communications, we focus on the positive
aspects our products oer, for example: “Many people
experience pain when working for long periods in front
of a computer. Below are ve simple tips to improve your
ergonomics!” We want to be perceived as competent,
friendly and committed; we want to provide motivation
and inspiration.