Technical Brief The competitive advantages of the Motorola ES400
The challenge: empowering mobile managers and task workers with the right mobile device Many of today’s mobile workers carry smartphones — part cell phone and part Personal Digital Assistant (PDA). This convenient pocketable form factor offers a connection to some of the tools and information required to boost mobile worker productivity.
Competitive differentiators Whether you are comparing the ES400 to a consumer-style device or to other EDAs, you will discover seven different categories of competitive differentiators: device design — from the internal components to the display and keyboard, usability, durability, manageability, serviceability, security and total cost of ownership (TCO). The keypad Enterprise workers require a keypad to enter the volume of data collected throughout the business day.
• Color schemes: The colors utilized in the keypad factor in the diversity of the workforce, including workers who are colorblind. • Key placement: Function and special keys were placed to minimize travel and provide an intuitive keying experience. In addition, keys that are uncommon in a primary telephony keypad but commonly used for data entry, such as a ‘Tab’ key, were added.
Network agnostic user-switchable WWAN connections • Ability to better negotiate best pricing plans with carriers The ES400 is the only device in this class to offer dual user-switchable 3.5G WWAN connections, enabling: • Ability to standardize on one device for all workers, regardless of location, minimizing purchasing and IT administration time and cost • Activation on both the 3.
Advanced voice capabilities Many mobile computers are built primarily for data and secondarily for voice, but the ES400 is designed from the ground up to deliver equally superior voice and data functionality: • Extraordinary voice clarity. Dual microphones combine with leading-edge noise reduction and echo cancellation to virtually eliminate distracting background noise, ensuring call quality and voice recognition application performance — even in the noisiest environments. • TEAM Express ready.
manually or automatically. For example, when the ES400 detects a quiet environment, a profile can automatically place the ringer in vibrate mode. Conversely, when the device detects a noisy environment, ringer volume can be automatically increased to prevent workers from missing an urgent call.
Figure 7: Boost the value of imagery with rich multimedia management Rich business intelligence can be appended to any photo, greatly increasing the value of multimedia information. At any time, users can add numbered annotation markers (see below), voice and text-based comments, a specific file name and a geostamp that indicates the time, date and location where the image was captured. In addition, photos can be easily organized into galleries (shown in the image on the right).
Serviceability A business-class device requires business-class support. To keep ES400 devices up and running, Motorola offers two robust support services that provide a level of expertise that can only come from the device manufacturer: • Motorola’s Managed Device Service. This service allows enterprises to delegate day-to-day device management to Motorola experts, freeing your IT to focus on more critical business initiatives.
For more information The ES400 can transform your enterprise by empowering your mobile workers to take action, right on sight with your customers. To find out how you can leverage the ES400 to improve productivity, response times and customer service in your organization, please visit us on the web at www.motorola.com/ES400 or access our global contact directory at motorola.
motorola.com Part number: TB-ES400COMPADV. Printed in USA 06/10. MOTOROLA and the Stylized M Logo and SYMBOL and the SYMBOL Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. ©2010 Motorola, Inc. All rights reserved. For system, product or services availability and specific information within your country, please contact your local Motorola office or Business Partner. Specifications are subject to change without notice.
