Specifications

target market

•

Primary Consumer Market: Singles/Couples and Young Adults

– Target Characteristics:

• Willing to try both new and advanced handsets and new mobile applications, and

desire features that also help manage their fast paced lives (e.g. one touch

shortcuts)

• Looking for an outstanding internet/web experience as well a high-tier messaging

device

• A phone represents success and achievement, demonstrates they have the best in

life, and allows them to connect to the world (not only to friends and family, but

media, email, news and search sites)

• Their phones need to be stylish or have the flexibility to be personalized, as the

phone is a seen as a fashion statement, and a representation of who they are or

want to be

• Keen to adopt new technology, especially where they feel it matches their lifestyle

and reflects their image

• Need a device to manage both work and personal life

• Their phones need to be the ‘latest and greatest’ across all aspects of design, and

features

Confidential and proprietary material for authorized Verizon Wireless personnel only!!