Specifications

Windows Embedded Automotive 7 Deep Dive: Phone Core and Media Core 4
Introduction
With Windows Embedded Automotive 7 application software developers and automotive
electronics engineers gain a rich environment from which they can add their own functionality
to create a broad range of advanced, in-vehicle solutions that meet the growing needs of
consumers while setting the products apart from the rest of the field. The flexible Windows
Embedded Automotive 7 platform targets a wide range of devices, including connectivity
gateways, connected radios, and multimedia devices.
This white paper takes a closer look at the benefits of developing applications around Phone
Core and Media Core, two of the components that form the foundation of the Automotive 7
platform. This paper also explores exciting new user interface (UI) design possibilities using
Microsoft Silverlight for Windows Embedded. These components provide standardized tools and
APIs, forming a solid foundation for in-car infotainment systems.
Windows Embedded Automotive In Use Today
Several automobile manufacturers and OEMs, including Ford, Kia, and Fiat, have developed and
deployed Windows Embedded Automotive applications that take advantage of Phone Core and
Media Core. These applications provide in-car services such as hands-free capabilities for
Bluetooth-enabled phones, emergency 911 assistance, and voice-activated
media playback.
Ford
Ford introduced the Ford SYNC in-car communications and entertainment
system in 2007 in Ford, Lincoln, and Mercury vehicles, and has shipped nearly 3 million units.
Ford builds upon the Windows Embedded Automotive system—in particular, Phone Core and
Media Core—to allow users to operate their Bluetooth-enabled phones via simple voice
commands, respond to accidents or emergencies with 911 Assist, and receive text messages,
and hear the messages read aloud using a digitized voice.
With Ford SYNC users can also enjoy their music on a wide variety of media devices, and control
the devices with voice commands. Ford introduced its second-generation in-car infotainment
system, the MyFord Touch, in 2010. MyFord Touch features improved voice recognition, touch-
sensitive buttons, touch screens, and thumb-wheel controls to replace the usual knobs and
switches. MyFord Touch also boosts Wi-Fi and connectivity with the help of a secure digital (SD)
card slot.
Kia
Kia recently introduced Kia UVO, an in-car infotainment system that
employs the Windows Embedded Automotive system. Kia UVO builds upon Phone Core and
Media Core with advanced features such as voice-activated and touch-activated phone and
media commands. Kia UVO includes a full-color in-dash screen, and uses voice commands to
help drivers and passengers access music files, operate a rear-view camera, change radio