Specifications

9•5
Rev. 10/04
UltraLink
TM
Traffic Flow
Reporting
DESCRIPTION
The Sensormatic
®
UltraLink
®
Traffic Flow Reporting software
utilizes the power of exception-based reporting to help evaluate
store customer traffic. Traffic Flow Reporting offers a
straightforward, integrated solution that tracks customer traffic
and drives operations management actions. Retailers can use
this information to make sure their stores are staffed adequately
at peak times to provide superior customer service and lower
chances of shoplifting as well as validate advertising campaigns.
It gives the power to address the causes of previously missed
sales opportunities and convert new shoppers to buyers.
FEATURES/BENEFITS
• Helps retailers understand traffic flow at a store, division and
corporate level, detailing necessary information for managing
staffing, merchandising and operations.
• Provides valuable information such as actionable sales
metrics and conversion rates (the ratio of visitors to the store,
vs. the number of visitors who made a purchase).
• Allows retailers to ensure optimal visitor to staff ratios for cost
savings, improved customer service and effective loss prevention.
• Provides marketing feedback by detailing increases and
spikes in customer traffic due to advertising campaigns or
store promotions.
SPECIFICA
TIONS
Required In the Store Location
• Integrates with the UltraLink Traffic Flow System (CBC-
4030), a component of SmartEAS integrated solutions.
Requir
ed at the Corporate Office Location
• Network connectivity to each store (for data collection)
• Microsoft SQL, Oracle, Sybase, DB2, Teradata, or
Informix database
• Windows 2000, XP or 2003 Server
Product Code
• CBC-40SW-TF Traffic Flow Reporting Software