Specifications

Measur
e Conversion Rates
Retailers can boost sales two major ways: One is to turn more of their store traffic into buying customers; the other is
to get each customer to buy more. Conversion rate – the ratio of visitors to actual sales transactions – is critical in
evaluating multiple key business functions and setting performance goals. Retailers have found that focusing on
conversion rate alone can improve sales dramatically by providing comparisons of store performance by location or
time, pinpointing valuable customer patterns and trends, and providing more accurate forecasts on store traffic and
expected revenue.
Improve Store Operations
Identifying traffic patterns also helps contain payroll costs by optimizing the number of store personnel for various levels
of store visitors. With data from UltraLink Traffic Flow reporting, management can easily determine peak and low traffic
times and ensure the right numbers of employees are scheduled. This supports significant cost savings, improved
customer service, and better protection of products from theft during busier times.
Integrating CCTV digital video recorders with
UltraLink Traffic Flow also allows retailers to have visual feedback on store
performance during peak traffic times. Video can be captured at the exits or at the registers to better assess line
queuing issues and monitor customer service, further improving store operations and customer service.
Vital Marketing Feedback
The UltraLink Traffic Flow application can also benefit marketing efforts with a precise and timely way to assess the
effectiveness of an advertising or promotional campaign. By measuring the increase in visitor traffic, the success of
marketing efforts can be easily determined and re-evaluated if necessary.
Vital Marketing Feedback
The UltraLink Traffic Flow application can also benefit marketing efforts with a precise and timely way to assess the
effectiveness of an advertising or promotional campaign. By measuring the increase in visitor traffic, the success of
marketing efforts can be easily determined and re-evaluated if necessary.
Rev. 10/04