Specifications

ef
fectiveness of their EAS systems and reduce non-theft alarms and customer dissatisfaction.
Pr
oper Response to EAS Alarms
Failures to respond or lagging response times to EAS alarms send shoplifters the message that they will not be caught
at the exit.
UltraLink Alarm Management helps retailers pinpoint and quickly address issues that compromise the
ef
fectiveness of their EAS investment and their bottom line. By tracking employee response, retailers can reduce
losses due to shoplifting as well as track alarm reasons to help enhance their loss prevention strategies.
Also, these capabilities eliminate the need for labor-intensive, error-prone paper logs and allow the retailer to take action
at the store level as well as across any selected region or the entire chain itself.
Linking Alarms to POS Data
UltraLink’s optional bar code scanner allows POS information to be linked to the alarm event. For example, in the case
of non-theft alarms, UltraLink can tie an alarm to the cashier, transaction, lane and item that triggered it by simply
entering the data manually or scanning the barcoded receipt and item. This way, the retailer can identify operational
inefficiencies such as EAS tagging compliance, cashier training, and deactivation equipment issues, as well as high-theft
items. Retailers can also track recovery dollars for each store in the case of shoplifting incidents caught at the exit.
Linking Alarms (and All Data Exceptions) to Video
A real-time clock synchronizes the UltraLink system’s alarm management feature to an installed digital video recorder
(DVR), so the SmartEAS reporting package can be used to retrieve a video clip of data exceptions taking place for
greater insight. This allows the retailer to investigate those events, to ensure proper responses and to identify any
operational or training issues that need addressing.
UltraLink EAS System Diagnostics
With UltraLink’s SmartEAS Rx application, a retailer can continually monitor their EAS systems to ensure they are fully
operational. If a change in system status occurs, an exception report can be dispatched immediately to the retailer’s
corporate headquarters via its network and is viewable in UltraLink’s reporting package. Automatic alerts can also be
generated and sent to the appropriate store management for investigation. This can help eliminate service calls by
having simple events handled by in-store staff. What’s more, the reporting package can send alerts of more serious
issues directly to ADT, automating the service process and increasing EAS up-time.
UltraLink Traffic Flow
Overview
The UltraLink EAS Traffic Flow application is a highly accurate, infrared bi-directional pedestrian counter that goes far
beyond theft pr
otection to give r
etailers one of the most valuable, cost effective tools to grow their businesses.
By simply capturing the number of people entering and exiting a location, the UltraLink Traffic Flow application can
supply retailers with critical insight into store performance, vital to maximizing operational efficiencies, customer
ser
vice, marketing ef
fectiveness, and strategic planning efforts.
Similar to UltraLink EAS Alarm Management, the
UltraLink Traffic Flow application collects and transmits captured data
to a centralized location using the retailer’s existing network infrastructure. There, traffic flow data can be merged with
other retail information, such as POS data, to give retailers a portfolio of key measurements that will help successfully
position them in today’s competitive environment and make their actions count.
Ultimately, the
UltraLink Traffic Flow application can provide information that is invaluable for high-level strategic
planning by helping retailers assess whether their products and services are drawing the desired customer traffic. It
also can give retailers the metrics they need to evaluate and refine their current strategic direction and performance
objectives, plus play an important role in developing future strategies.
Rev. 10/04