Item Brochure

QX | Dealer Customer Service Program MODULE 3
9
Store Features and Accessibility
Here are some recommendations for making your store appealing to the senior population:
• Locate your retail store near other establishments (hospitals, clinics, cafes, etc.)
• Provide adequate parking and well-lit parking lots
• Provide rest areas, chairs or benches inside your store
• Make sure restrooms are easy to locate
• Use adequate lighting inside the store
• Mark stairs with contrasting colors for easy height change identifi cation
• Offer programs that reward long-term patrons, since older consumers are often loyal customers
Displaying and promoting
incontinence products
Dedicate a separate area for incontinence products, preferably along the back wall to allow customers to
maintain privacy.
When helping customers with incontinence products, walk them over to the private display area rather than
talking in a more public area at the front of the store so you can have a more private discussion. Also be sure
to explain how the products are arranged by level, product type and size.
DEALER/OWNER TIP
Remember to adopt policies that reduce risk (such as free pick-up services for merchandise returns)
and offer a variety of payment options.