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QX | Dealer Customer Service Program MODULE 3 – The Retail Experience
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DidYouKnow?
14.7 million seniors are on Facebook. One in 5 logs in for an hour each day.
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Social Marketing and Seniors
Online social networking sites for baby boomers are steadily increasing. Networking sites are taking note of this
increase in Internet traffi c by offering this niche market a place for information sharing, networking and personal
interests. Remember that baby boomers represent a signifi cant market share of consistent retail dollars.
One popular social networking site for senior citizens is Eons.com, offering pertinent information and sharing for
this age group as well as other topics of interest for niche markets.
2. Seniors the Fastest Growing Segment on Facebook. ConsumerSphere website. Available at: http//www.consumersphere.
com/2010/10/07. Accessed August 25, 2011.