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QX | Dealer Customer Service Program MODULE 3

Ideas for attracting new customers

Here are some strategies successful HME Dealers have used to ﬁ nd and attract new customers who are in the

market for incontinence products.

• Fitness centers – Ask the facility manager if you can set up an information table near the entrance.

• Casinos – Consider placing ﬂ yers on cars in the parking lot or work with casino owners to explore ways to

promote your business.

• Restaurants – Some restaurants are known for early bird specials that attract seniors. Consider promoting

your business on placemats or table tents (with the owner’s permission).

• Church bulletins – An inexpensive and often overlooked promotional tool.

• Senior expos – A great way to reach a large number of seniors all at once. Give away samples of products.

Differentiate yourself from other vendors.

• Street fairs – Renting a booth is often inexpensive and you can attract multiple generations at one time.

• Educational seminars – Ask a healthcare expert (nurse, physician, physical therapist) to speak at your

store. Invite current customers and ask them to bring a friend. The guest speaker shares his expertise while

you promote your store.

• Senior living centers and communities – Ask if you can set up an information table in the lobby as a way

to connect with seniors and their families.

• Online – Send email blasts to current customers (with their permission) or explore senior networking sites as

a way to promote in-store sales.

DidYouKnow?

18 million people receive some form of home health care.

Most of these individuals require home care products.

1. The Market for Home Care Products, 6th Edition. Kalorama Information website. Available at: http//www.kaloramainformation.com/Home-

Care-Products-2765057. Accessed August 25, 2011.