Warranty Information

Retail Partner Options:
The IMAP is a unilateral policy decision of Maxim & ET2 Lighting and applies to advertising only.
Dealers are free to establish their own actual sales prices whether or not in accordance with IMAP.
Maxim & ET2 Lighting does not ask for, nor will it accept any assurance of compliance or agreement
from a Dealer regarding IMAP. Notwithstanding anything to the contrary which may be expressed or
implied in or by one or more agreements between a Dealer and Maxim & ET2 Lighting, nothing in
those agreements shall constitute an agreement by the Dealer to comply with IMAP. Each Dealer must
decide on their own what to charge and how to advertise their pricing of Maxim & ET2 Lighting
products. A Dealer’s selling at or above the IMAP price does not communicate and is not received as
an acceptance or compliance.
Variance from IMAP – Consequences:
Maxim & ET2 Lighting will unilaterally terminate any account whose practices vary from Maxim & ET2
Lighting’s IMAP. Maxim & ET2 Lighting is solely and unilaterally responsible for observance of the
advertising and pricing practices of its dealers, the detection of advertising and pricing practices that
vary from its IMAP, and the implementations of those variance consequences. Maxim & ET2 Lighting
will not act accept or act in response to communications from a dealer providing information about the
advertising or pricing practices of any other Maxim & ET2 Lighting dealer.
Violations of Maxim Lighting’s IMAP policy will result in the following action being taken against the
violating account:
First Violation
Warning notice will be issued to correct violation within 48 hours (All orders will be held).
If correction is not made within 48 hours from notice, Dealer will be subject to 7 day no ship
suspension.
Second Violation
If 2nd violation occurs within 12-Months of 1st violation, Dealer will be subject to 30 day no ship
suspension.
Third Violation
Formal conversation will be held and no orders will be shipped.
*Any violations that occur during a Holiday or Holiday Weekend will be subject to an immediate 4
business day suspension starting on the subsequent business day.
*Any violations that occur during suspension will result in additional 30 day no ship
suspension.