Brochure

It’s more than a tagline. It’s our holistic promise to
you that these three qualities will shine through
every product that hits your floor and define our
ongoing partnership.
STRONG. SMART. BEAUTIFUL.
™
STRONG
Our high-quality, ultra-durable products are just as strong as our commitment to be your partner, not just your supplier.
This strength gives us a solid foundation for success, today and in the future, and has made us one of the world’s
fastest-growing commercial fitness brands.
SMART
We listen and create products with a purpose in mind — to address your needs and resolve them in ingenious ways.
Forward-thinking options like Asset Management™ and Virtual Active™ enhance and redefine the exercise experience,
for both you and your members.
BEAUTIFUL
Our products attract beginners and fitness enthusiasts alike. Every piece of equipment is approachable, unintimidating
and a pleasure to use. We continue to set new industry standards through award-winning aesthetic distinction and
incredible attention to detail.