Owner`s manual
3
www.gymtechservice.com
Industry News
News
C
lub owners and operators want to make a
dierence in their community by helping
people become healthier and live longer,
more fulfilled lives. But most clubs’ strate-
gies for integrating new members into the facility and
its programs fall short because they do not educate
new members on what it takes to achieve success.
One of the primary purposes of your integration
strategy should be helping new members understand
what your facility can do for them. This education
should actually start before they have joined your club,
when they are still prospects. First, you need to draw
the people in, conveying the value of your services and
attracting them to the things that they need and want in
their life. Then, you must dierentiate your club from the
competition. Your future members need to know why
they should join your facility and not the one down the
road. You must come across as the place that can deliver
a valuable and positive experience, one that is worth
every dollar they spend with you. Finally, once they have
chosen to become members of your club, you must
impress upon them the fact that they have the ability to
take control of their own wellness and that they can get
results beyond what they thought possible. By doing this,
you will deliver on the promise you made to them when
they joined your club.
This type of success begins when club owners and
operators change their attitude about they way things
should be done. It requires taking a long look at your cur-
rent member integration process so you can see how to
Improve Member
Retention with
Introductory
Sessions
Continued on next page »