Datasheet

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Tone
Tone refers to a writer's attitude toward the reader and the subject matter. Tone creates a personality and affects
the audience's reaction to what is being said. For example, you would use a different tone to write an executive
summary (formal) than you would to write a letter to your cousin (very casual).
Microsoft tone should be:
· Warm
· Natural
· Personal
+ Avaldatavad pildid:
– Valige fotod, mida soovite üles laadida.
+Siit leiate vastused.
– Kasutage seda teenust oma küsimustele vastuste leidmiseks. Näide. Mis on Tokyo rahvaarv? (Liiga ametlik.)
– Teil on küsimusi? Meil on vastused. Laske tulla. (Liiga familiaarne.)
To make the language feel personal, focus on presenting users with the options and information they have
indicated they care about. Much of this will be accomplished through design and functionality, but you can use
language to enhance it.
+ Te pole veel ühtegi linna lisanud. (Viitab otseselt kasutajale ja annab teada, et kasutaja saab probleemi
lahendada.)
– Linnu pole. Linnad ilmuvad pärast lisamist. (Liiga masinlik ning peatähelepanu on pööratud arvutile, mitte
kasutaja suhtlemisele arvutiga.)
Avoid slang.
Avoid trendy slang, which can seem forced and unnatural, is difficult to localize, and may not make sense to a
broader audience. In marketing or explanatory text (but not in UI commands), some commonly used slang is OK,
but only if it is in very common usage.
+ Vaadake oma sõbra uusi pilte.
– Uhkustage oma vingete piltidega. (Liiga slängilik.)
Be inclusive.
Most Microsoft products have a broad audience, so the text should be inclusive and nondiscriminatory.
Terminology should not make users feel that the product is not for them.
+ pere ohutus
– vanemajärelevalve (Vanemad võivad tunda, et neid süüdistatakse liigses kontrollimises.)