User Guide

136 Chapter 3: Using Best Practices
Advertising with Flash
Many opportunities exist for creating interactive and engaging advertisements using SWF files.
Macromedia recommends that you follow several guidelines when you produce Flash
advertisements, based on standards set up by the Interactive Advertising Bureau (IAB).
Using recommended dimensions
It is recommended that you use the Interactive Advertising Bureau (IAB) guidelines to set
dimensions for your Flash advertisements. The following table lists the recommended Interactive
Marketing Unit (IMU) ad formats measurements:
When you create a new FLA file from a template (Select File > New, and click the Templates tab),
you see many of these sizes.
Creating SWF file advertisements
Optimize your graphics as much as possible. For more information on optimizing graphics and
animations, see “Optimizing graphics and animation” on page 114. Make your SWF file banner
advertisements 15K or smaller. Create a GIF banner advertisement in Flash that is 12K or smaller.
Limit looping banner advertisements to three repetitions. Many websites adopt the standardized
file size recommendations as advertising specifications.
Type of advertisement Dimensions (pixels)
Wide skyscraper 160 x 600
Skyscraper 120 x 600
Half-page ad 300 x 600
Full banner 468 x 60
Half banner 234 x 60
Micro bar 88 x 31
Button 1 120 x 90
Button 2 120 x 60
Vertical banner 120 x 240
Square button 125 x 125
Leaderboard 728 x 90
Medium rectangle 300 x 250
Square pop-up 250 x 250
Vertical rectangle 240 x 400
Large rectangle 336 x 280
Rectangle 180 x 150