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Linksys Brings Entertainment

Technology Start-up Brandwood

Global to Center Stage

Brandwood Global in Santa Clarita, California, creates opportunities for brands and artists.

c a s e s t u d y

Client Name

Brandwood Global, Inc.

Industry

Marketing and Advertising

Company Size

2–10 employees

Location

Santa Clarita, CA

Linksys Business Partner

Innovative Data Consulting, Inc. (InData)

Overview

Following the rapid expansion of the company,

and in preparation for the move to a new office,

Brandwood Global turned to Linksys for a better

networking solution.

Objectives

Find a networking solution that would enable

better connectivity around the office, support

daily, high-bandwidth operations, keep the

global business connected, and support growth.

Approach

The Linksys solution included two Business

Gigabit VPN Routers, a 28-Port Business

Managed Gigabit PoE+ Switch, two Business

Wireless AC Dual-Band Access Points, an SFP+

Business Transceiver, a video recorder, and

several security cameras to increase network

performance and enhance office security.

Background

Stephanie and Larry Weier are entertainment industry veterans

who have spent decades inside the Hollywood machine,

overseeing thousands of brand placement and integration deals.

In 2014, Stephanie Weier had a vision for a cloud-based branded

entertainment marketplace to disrupt the closed analog-driven

“who-you-know” method of Hollywood deal making and bringing

users, such as emerging brands and artists, together with relevant

real-time branded entertainment deals. Opportunities include

connecting and executing product placement, integration and

sponsorship deals with content creators (film, TV streaming, digital,

gaming, music videos, live events, and commercials), celebrities,

and brands.

Brandwood Global was a homegrown enterprise its first two years,

but now the company has raised money, launched its platform,

opened its first office, and are hiring additional staff. With more

than 600 brands, content creators, celebrities, and agents using the

platform to close deals and new team members overseeing it all, a

reliable always-on networking infrastructure was crucial. That’s where

Linksys Business came in.

Summary of content (2 pages)

PAGE 1
case study Linksys Brings Entertainment Technology Start-up Brandwood Global to Center Stage Client Name Brandwood Global, Inc. Industry Marketing and Advertising Company Size 2–10 employees Location Santa Clarita, CA Linksys Business Partner Innovative Data Consulting, Inc. (InData) Overview Following the rapid expansion of the company, and in preparation for the move to a new office, Brandwood Global turned to Linksys for a better networking solution.
PAGE 2
case study The Challenge Brandwood Global, like most start-ups, had gotten by with a simple networking setup initially. But as business grew, so did the need for a scalable network solution designed to support current users and accommodate the company’s potential growth. The existing office consisted of 3 to 5 users (plus guests) connecting to the network on anywhere from 4 to 15 devices each day. In addition to on-site personnel, the network needed to support the corporation’s remote software team.