Datasheet

PICTURE
AV Mode
LG TVs have 3 special preset AV Modes which provide the best suitable image quality and sound for specif-
ic types of content. They are easily accessible using the AV MODE hot key on the remote control.
Cinema Mode
Cinema Mode allows you to enjoy a film as the Director intended, preserving the original colour expression
and atmosphere. Cinema Mode balances the image attributes around industry standards such as D65 (white
balance) and ITU-BT7091 (colour), as some image quality processing functions can alter how the original
film is displayed.
Sport Mode
Sports Mode makes watching sport feel more exciting by emphasizing the vivid primary colours (e.g. green-
er grass, bluer sky, etc) and optimizing the TV to display fast moving images with no judder or motion blur.
Game Mode
Game Mode optimises the TV for computer games, for a more dynamic gaming experience. By constantly cal-
culating image quality rate, game mode increases dark expression and provides a clearer image. This is
essential due to the games-player’s typically high concentration and short-watching distance. Sound quality is
adjusted simultaneously, completing the dynamic experience.
1) ITU-BT709: International Telecommunication Union, The Standard of HD picture quality
Conventional Cinema
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Conventional Sport
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Conventional Game
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Expert Mode/
ISF Ready
PICTURE
Wide Color Control
Wide Colour Control expands the range of colours the TV can display (colour gamut), which gives a more
natural, vivid and true to life image quality – a more accurate reproduction of the original source colours
Normal Wide Color Control (WCC)
SOUND
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Fresh White
LG TVs use the XD Engine’s Fresh White algorithm to control the white expression in relation to the colour
temperature of the original source. When colour temperature increases, the Fresh White algorithm calcu-
lates the optimal white expression to balance the image and keep the white areas white.
Fresh White applies on Vivid / Sport Mode, which need clear image quality for fast moving images.
2007 2008
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Anti-Dazzling
System (Eye Care)
Control the total quantity of light output from the TV screen
The system reduces the white saturating effect on bright scenes and increases black expression on dark
scenes. This decreases the tiredness of your eyes when watching TV for extended periods. This algorithm is
designed to provide better picture quality within the Intelligent Sensor, Standard, Sport, and Game Preset
Modes.
5:5 24p Real
Cinema
(120Hz)
Judder Judder
Conventional
(60Hz)
24P
1/24[sec]
An irregular sequence of frames in a movie or video image
1/60[sec]
1/120[sec]
Time
Scene A Scene B Scene C
LG TVs have a brand new Expert Mode feature, which allows advanced users to optimise the image to a
level not previously possible. You can make up to 25 more fine adjustments than TVs typically allow
The Expert Mode menu has been fully approved by the Image Science Foundation (ISF), an international
organisation specialising in image quality calibration,
There are also two preset options of ISF-DAY and ISF-NIGHT which have already been tuned specially by ISF.
Unlike UK TV broadcasts, blockbuster movies are filmed at 24 frames per second. Blu-ray and HD-DVD
movies also preserve this original 24fps. With conventional TV’s one frame is displayed 3 times, the next
twice and then three times again, this can sometimes have an adverse judder effect on the movie
With LG Real Cinema every frame is consistently processed 5 times in 1/24 of a second producing 120 fps
(or 120Hz), thus totally eliminating the judder effect.
Now you can enjoy the same picture quality as the director originally intended.
24p Real Cinema
THE HIT NEW TV SERIES
14
Clear Voice
Sometimes when watching films it is difficult to hear human voices over the background sounds of their environ-
ment, due to the down-mixing that occurs to push 5.1 surround-sound through a TV’s 2 channel speaker system.
The Clear Voice feature alters the sound balance to emphasise human voices and reducing the background noise
All input source (RF/AV/Component/HDMI) as well as Stereo and Mono broadcast can be controlled by Clear Voice.
Conventional Clear Voice
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Hello...
Hello...
Normal Anti-dazzling System (Eye Care)
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Normal Anti-dazzling System (Eye Care)
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