Beginner's Guide

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Should include the key search word you are optimizing the page for.
This is how it works, as explained by seo.com
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"For example, let’s say you have an educational site that provides information and guidelines on
teacher certification requirements. You’ve decided that the most important keywords for your site are
“teaching certification” and “teaching requirements.” In this case, a page title along the lines of
“Teaching Requirements for Teacher Certification” is highly relevant to the topic of the site.
Spiders will crawl your site, and because the title is the first factor it sees, the spider will “read” it
and then examine the rest of the page finding the keywords used in other places on the page to
determine how relevant the title is to the rest of the content. If the content, H tags, and title tag
all relate—you’re in business! This is why it’s so important to target the most critical keywords in
the title tag."
With Joomla, adding the title tags is an easy and hassle-free process. You can add and modify the tags
of all of your pages from the menu item setup panel.
SEO Meta Descriptions for All Your Pages
Figure 3: SEO Meta Descriptions for All Your Pages
Meta description is the brief summary that shows up under the url of each individual result that a
user sees in the search results page after performing an online search query. While it is no longer
considered of key importance as far as search engine rankings are concerned, it defines how successful
Joomla! 2.5 - Beginner’s Guide
Monday, 30 January 2012! Page 218
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http://www.seo.com/blog/seo-tips/title-tag-seo-tips/