Beginner's Guide

Search engines can read the first type of urls, called dynamic urls, without any problems. However, it
is common practice to use the second type, called SEO-friendly urls, instead. There are two reasons for
this:
1. Users tend to click more on url links that make sense and have relevant search words
2. Dynamic urls are very often the culprit in what search engines might interpret as duplicate
content, which in turn can affect negatively your page rankings in search results.
Joomla allows you to set up your SEO-friendly urls in two easy steps - by editing the Global
Configuration on the admin back-end and by making a few minor changes to the access.txt file that
resides in the root folder of your server. You can additionally modify the actual words that each url
contains by editing that in the article text editor of your content or in your menu item setup panel.
SEO Browser Page Titles
Figure 2: SEO Browser Page Titles
Title tags, also referred to as "Browser Page Titles" in your admin backend (they are usually
displayed at the top of a browser's window) are the most important SEO elements that directly affect the
ranking of your individual pages. To be effective, each title has to be:
•
Unique for each page,
•
Extremely relevant to the content on that page,
•
70 characters long, max,
Joomla! 2.5 - Beginner’s Guide
Monday, 30 January 2012! Page 217