Beginner's Guide

Chapter 10
Templates
The template is one of the most important pieces of a website. It provides the appearance, the
design. It motivates new visitors to stay on your site and explore. Regular visitors and users appreciate
being on a site with a beautiful and useful design. Think of other products, for instance. A car needs a
good engine and tires but one of the most important reasons for buying one is often the design. Even if
the design is not the main reason, it is often a trigger to contemplate the idea of purchasing and may
cause a buyer to consider more tangible reasons. If the design is well-made, people expect the rest to be
well-made, too. (Figure 1, Figure 2)!
Figure 1: Car with stickers (Richardmasoner CC BY-SA 2.0
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Monday, 30 January 2012! Page 119
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http://www.flickr.com/photos/bike/201402884