Dadi Perlmutter Keynote

IDF 08-27-06 Afternoon session
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started my job in notebooks in early 2000, we had been about
close to zero notebooks sold there, is going to be about a third
of PCs sold in China at end of the decade are going to be
notebooks.
Mobility goes hand-to-hand with personal. When you take it with
you, you have the things that you want to have. You have your
pictures, your videos, your data, your office, if you are a person
like me that works around the clock. And you have it with you,
any time, anywhere. Together with that, it goes with the shapes,
the colors, the material, what this PC is built from to really make
it personal. And you see that, and it's evolving. And you know
when it's become from a technology to a fashion when you see
kids have their own color associated with their own notebook.
Innovation has been increased, and the shape of the notebooks
and how they look is way different from where they were just 25
years ago. And we have our Concept PC, concept that we have
started four years ago to bring innovation into the market. We
worked with our OEM partners, and they took this innovation,
they put their innovation on top of it, so we create new shapes,
new opportunities for people to use.
There's one thing I want to show, because this one is very
special. The Concept really started in an open forum I had with
our employees, and one lady raised her hand and asked a
question, "You talk about notebooks. Do you think about
ergonomics? I really wish I had a notebook that, you know, the
Comment [JJ1]: a concept?
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