Dadi Perlmutter Keynote

IDF 08-27-06 Afternoon session
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was really mobile. Maybe portable or luggable is a better one.
This is the Osborne portable PC that was available about 25
years ago. It was running CPM. And this was the size of the
screen. So when you guys complain about [the 5- to 7-inch
UMPC] we are talking about, this was the PC 25 years ago. Of
course, we made it a long way since then, and you have some
of these wonderful – some of our Santa Rosa notebooks that
are going to be launched first half of next year. See the
difference between what mobile really is.
But to think that Adam Osborne had, back in 1981 or even
beforehand, this vision that if it's a personal computer, it has to
be mobile. Because you really identify and get it personal when
you take it with you and make use of it while you are moving.
We've gone an extremely long way since then in these 25 years,
and the situation is very different. We had -- in the '80s, mobile
was really a niche. It was luggable; it was not even mobile. It
was really creating and moving the Intel® Pentium® processor
into notebooks in the 1990s that got a small lift into portable
PCs, and we got to the range of 10, maybe 15 percent of clients
shipped have been notebooks.
But only after the advent of Centrino® mobile technology, and
later on the Centrino Duo, that the hockey stick really start lifting
off. And we have seen tremendous growth and tremendous rate
of people really desiring notebook, rather than a desktop. And in
mature markets today, more than 50 percent of PC purchases
are notebooks. And even in emerging markets, China -- when I