Brochure
15
Brochure | HP LTO Ultrium Storage Media
An insurance company could reward safer driving with a reduction in premium. Similarly,
a car rental company could oer lower rates to customers whose style of driving was more
sustainable, thus increasing vehicle maintenance intervals and ultimate residual value.
The ability to incorporate a great number of real-time data feeds paves the way for more
sophisticated business models which can accurately incentivize lower risk behavior across
a range of scenarios.
A smoother road ahead. Road maintenance optimization is another potential future use. The
rear axle of the car contained sensors which measured vertical acceleration forces. Analysis
of this data stream again produced some very clear signals, which were grouped into four
distinct sets of road conditions for this exercise. Plotting these on a map clearly showed the
dierent types of surface and relative bumpiness of the road, even the position of potholes
and other road defects. A practical application of this technology would be to develop a road
condition map of an area, combining data feeds from many vehicles which could automatically
survey while being driven normally.
When combined with a GPS feed, defects could be pinpointed and graded in order of severity to
ensure that the biggest potholes were xed rst. Extending this capability further still, live data
from such a system could be broadcast to connected cars nearby, warning drivers of oncoming
hazards. The likely driverless cars of the future could even alter their course automatically.
While driving records were being broken, the race illustrated how the collaboration of social
media, mobility and big data can deliver fresh experiences and new insights. The digital
transformation brought about by these technologies is already helping industry to achieve
more, engage new customers and heralds a paradigm shift in enterprise decision making
– and a new way of doing business. See how much faster your business could be driven
through HP innovation.
See more at: hp.com/go/hpc2c
Optimize social
media based
communication
Communication
eectiveness
Usage based insurance
Pay-as-you-drive
Enhanced customer retention
Road maintenance
optimization
Decision support for
the sound utilization
of public resources