Jack Wolfskin

Case study | Jack Wolfskin
Solution
HP RP7 Retail System Model
7800 with peripherals
Despite the HP RP7 Retail System Model 7800
making such a good impression on Zielinski,
the team continued to look at other POS
solutions in order to get a clearer picture of
what was available on the market. The outdoor
retailer eventually narrowed its shortlist
down to two solutions. There were two critical
factors that nally tipped the scales in HP’s
favour: the high performance provided by the
Quad-Core Intel
®
Core
™
second generation
processors, eight gigabytes of RAM and 320
gigabyte hard drive, and the high degree of
compatibility with the retail peripherals.
“As HP provides everything itself, we didn’t
need to worry about integrating all sorts
of dierent devices and resolving interface
issues. If a component doesn’t work the
way it should, we simply ask HP,” says
Zielinski. “It is also a real benet for us to
have everything from the backend to the
POS provided by the same company.”
The Jack Wolfskin store in the CentrO shopping
centre in Oberhausen was chosen to put the
HP RP7 Retail System through its paces out in
the eld. “The tests were successful and the
performance was as good as we had hoped.
Our decision was made,” remembers Zielinski.
Some 100 Jack Wolfskin stores have been
equipped with the HP RP7 Retail System
Model 7800 since the rollout started, and
a further 50 systems are currently waiting
to be installed at new or renovated stores.
The company plans to have rolled out the
devices to all 500 of its European stores
within the next one to two years.
All of the systems include the same peripherals.
The rst of these is a resistive
15-inch touchscreen for the sales assistants
and an additional compact, two 20 inch display
which shows the customer all of the price and
product information they need. Next is an
HP Linear Barcode Scanner which can read
the 1D barcodes on price tags, even if they
are damaged or poorly printed. It can also
read codes on mobile devices, so the stores can
now accept vouchers and loyalty oers that its
customers have received via email
or text message. The scanner comes with a
stand which enables the assistant to switch
quickly and easily between handheld and
presentation scanning, thereby increasing their
productivity.
Another crucial device is the HP Retail Integrated
Dual-Head MSR magnetic card reader which
enables the assistants to accept credit card and
store card payments. The customers’ receipts
are printed by the compact HP PUSB Thermal
Receipt Printer, and a robust HP Standard
Duty Cash Drawer completes the system.
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