Jack Wolfskin
Case study | Jack Wolfskin
Challenge
A modern POS system with
Microsoft Windows
Jack Wolfskin is one of Europe’s leading outdoor
retailers, selling everything from technical
clothing to shoes and equipment. The Idstein
based company is Germany’s largest sports
franchiser, and is well known for its highly
functional, user oriented, innovative products.
It recently decided that these high standards
should also apply to its POS system.
The company currently has over 500
franchise stores in Europe, with a total of
900 when you include those in Asia.
In order to improve its customers’ shopping
experiences and better reect its distinctive
‘At home outdoors’ concept, all of the retailer’s
stores have been undergoing a gradual
modernisation process. This has included
the introduction of a new POS system –
the HP RP7 Retail System Model 7800, a
compact, all-in-one, touchscreen device.
“The old POS systems were really starting to
age and needed replacing for many reasons,
not least because the performance was
no longer sucient for our multichannel
ERP system,” says Thomas Zielinski, IT
infrastructure manager at Jack Wolfskin.
The company’s POS system – Microsoft
Dynamics Retail Management System (RMS) – is
connected to a central Microsoft Dynamics ERP
system which covers all of its global nance,
purchasing, sales, logistics, marketing and
service processes. Microsoft Dynamics also
features a comprehensive BI system which can
be used to access all of the company’s gures.
There is even a direct link between
Microsoft Dynamics RMS and the Jack Wolfskin
online shop: customers who nd the perfect
jacket or pair of hiking boots on the website can
not only order them online, but also easily see if
they are in stock in a nearby store and reserve
them. This ensures that the item
is available when the customer comes into store
to try it on.
The vital role Microsoft Dynamics plays in the
business meant that any new POS solution it
installed needed to run Microsoft Windows
7. Zielinski decided to take his search to
the EuroCIS international retail trade fair in
Düsseldorf. “We saw the HP RP7 Retail System
Model 7800 at HP’s stand, and the fact that it
was a complete system, including peripherals,
caught our eye straight away. It also had a very
powerful processor that we knew would be
able to resolve our performance bottlenecks,”
remembers the senior IT manager. “HP is also
the strategic partner for our backend, and
we have always been completely satised
with the level of service we have received
from them. So we were very pleased to
nd that they also make POS systems.”
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