Vantage Intelligence
Challenge Solution Result
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4AA6-4802ENW, March 2016
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“We oer customers innovative ideas and the opportunity to do
things dierently. We switched to HP Latex printers from solvent
printing technology and production rose drastically. Last year we
grew by 30 percent. In a business of our size, greater productivity
is the key to sustainable growth.”
Rogier Schrijer, CEO, PPP Nederland
“Using the new loading system on the HP Latex 570 takes
around a minute to load a roll. The gains in productivity over a
month are tens of hours, or hundreds of extra meters printed,
and our operators have more time to manage and nish the
higher volumes printed.”
Rob Bleijswijk, production operator, PPP Nederland
“We have increased print production by 35 percent without
increasing our labor costs. And we increase productivity
signicantly more when we print overnight. With the ability to
use heavier rolls on the HP Latex 570, and its absolute stability
and reliability when printing unattended, in the morning we have
almost 500 m
2
of output ready to cut, pack and ship.”
Rob Bleijswijk, production operator, PPP Nederland
Matching customer service expectations
as demand grows
“PPP competes on service delivery and product solutions. We innovate and
are extremely exible. We don’t compete just on price,” explains Eduard
Hoogendijk, purchasing manager at PPP, outlining why customers have
come to rely on PPP for their printed communications.
PPP phased out its four solvent printing machines by 2014, to complete its
switch to HP Latex Printing Technologies with the HP Latex 3000 Printer
and HP Latex 360 Printer. In 2015 PPP bought the new 126-inch HP Latex
3500 Printer and upgraded the HP Latex 3000 to the HP Latex 3100, and
the HP Latex 360 Printer to the HP Latex 370 Printer. Originally, PPP was a
screen and solvent technology printer.
“Sixty-ve percent of our printing business is on self-adhesive vinyl (SAV)
Last year we printed some 225.000 m² for our transport marked segment,
which includes all promotional public transport business, a full 100 percent
of that is produced on our HP Latex Printers. Our business has been
growing and growing. Our production team has grown from eight to 14,
with six members added to our nishing department to maintain our
service levels for the growing volumes,” Hoogendijk explains.
Looking to increase capacity to satisfy rising demand, PPP were concerned
that the addition of a printer, without increasing its stang needs or
working hours, might impact its ability to satisfy service levels. When HP
introduced the HP Latex 570 Printer, combining the exibility of the HP
Latex 370, with productivity features of its industrial production model,
PPP were keen to test its capabilities by acting as an ocial beta site.
Managing higher volumes with
unattended productivity
”With the HP Latex 570 each roll change now takes about a minute, even
for the heavier 100m rolls,” Bleijswijk explains, adding, “The more ecient
media feed and alignment procedure saves us a 30 m roll of media a
week if we change rolls 10 times per day.”
The larger 3-liter ink cartridges are also changed at the front and a status
beacon alerts operators to status changes. The HP Latex Mobile app
provides remote monitoring anywhere, on site, or at home for unattended
overnight printing.
In production terms, Bleijswijk highlights that when using Vivid Print
Modes printing is faster and the quality does not suer. Hoogendijk says
the HP Latex 570 condensation collector delivers dry output in much
shorter time and extends PPP choice of substrates to include thinner
low-cost, linerless substrates or clear window lms. “Certain substrates
are temperature sensitive, such as SAV backing, acting like a sponge,
causing curling, wrinkling, and shrinkage. Solvent inks and UV lamp heat
can cause this. Now we get no shrinkage. That maximizes the product’s
image quality and facilitates nishing processes and installation.
“Thanks to the HP Latex color emulation, we can optimize production of
multiple orders across dierent HP Latex printers to produce more meters
per hour and meet very short deadlines. The printers create the prole for
us – we simply import or export a prole from one HP Latex printer to the
HP Latex 570 Printer and recalibrate.”
Service levels rewarded with more business
“The HP Latex 570 has given our customers print on demand within
72-hour, including nishing time. We can split production across our
HP Latex eet as needed according to the media sizes and/or job
volumes,” Schrijer says.
“One of our transportation customers was accustomed to 10-day
turnarounds using screen printing, and ve to six days using solvent. Our
print on demand solution using HP Latex printers is perfect for them.
Before they would have to order large volumes for their eet of 6,000
buses and store printed stock for months or even years, obviously
resulting in considerable waste and costly inventory standing idle.
“With the HP Latex 570, alongside ongoing routine print production, we
comfortably deliver livery for 80 to a 100 buses, about 15m
2
per vehicle,
so 150 m
2
, printed on Avery substrates and die cutting where required.
We had it installed within the week. We now also print their vehicle
advertising wraps and bus stand advertising for other third parties.”
At PPP, while production capacity has risen dramatically, labor costs have
fallen. “We are managing higher production output from more printing
equipment while per square meter labor costs have fallen. Overnight
printing for production peaks eliminates overtime. That’s a clear reection
on the signicant increase in productivity in our production environment,”
states Schrijer, concluding, “Some customers are already prescribing
environmentally sustainable solutions only and we believe our investment
in HP Latex technology will bring us even more business rewards.”