Ghelfi Ondulati S.p.A
Some time ago, Ghel was approached by a wine producer attracted by the new possibilities
of digital. “When we explained the value of digital print, the customer was impressed and
wanted to see the HP press in operation,” comments Simoncini. “They requested a test run
of 5,000 boxes. With exo, this would have been impossible because who would pay for the
plates? But with digital, this dilemma doesn’t exist. Do you want 5,000 boxes? If you like it,
take it. If you don’t, let’s x it quickly. It is much simpler and it’s immediate. Today, we continue
to sell to this new customer and he is very happy with us!
“Our philosophy has been always to innovate. Now with our digital capabilities, we give brands
a whole new world of opportunities,” concludes Simoncini.
“Digital printing brings a higher level of quality than exo,
oering huge possibilities for our customers. Furthermore,
there’s no plates in digital so there are no restrictions.”
– Luca Simoncini, digital program manager, Ghel Ondulati S.p.A
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© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP
products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed
as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
4AA6-9637ENW, March 2017
Industry:
Corrugated packaging
Company name:
Ghel Ondulati S.p.A
Location:
Italy
HP equipment:
HP PageWide Press
Website:
ghelondulati.com
Case study | Ghel Ondulati S.p.A
“ Anytime they want, our
customers are free to
change messaging, colors,
or images on their boxes.
With digital, it is possible
to make every box unique.”
– Luca Simoncini, digital program manager,
Ghel Ondulati S.p.A