Ghelfi Ondulati S.p.A
Solution
Exploring new opportunities
The HP PageWide Corrugated Packaging Solution, based on the HP PageWide Press and
HP Priming Agent Technology, brings cost eiciency, versatility, productivity and quality to
corrugated packaging converters. This technology allows Ghel’s customers to enjoy the
combined power of pre-print and high-speed production inkjet technology.
In addition, HP Link Technology and HP Mosaic software are two new applications that Ghel
is promoting to its customers to add value to their corrugated boxes. HP Link Technology uses
data-encrypted print to track, trace, and verify authenticity of product packaging, thus protecting
brands and consumers. This technology is integrated into the print production ow and creates
unique product IDs during the printing process. These digital marks provide valuable data that
can be used in many ways, including print production control and customer engagement.
HP Mosaic is a dynamic personalization application combined into HP SmartStream Designer.
This software takes traditional variable data print (VDP) to the next level by using controlled
hyper-variability to produce millions of unique, reproducible graphic designs on packages.
“We are exploring these new applications with our customers,” says Simoncini. “Now we
can oer them more than just ink on paper. We can provide them with extraordinary value.
HP is helping us educate the market about the benets of these technologies and what digital
print can do for brand promotion and supply chain eiciency. Our customers are listening
and learning and they are inspired to pursue a world of new creative possibilities in their
packaging strategy.”
Results
The digital advantage
“HP digital printing brings a higher level of quality than what we are used to seeing in exo.
Plus, because there are no plates or expensive setup costs in digital, there is much more
exibility in packaging design and production,” continues Simoncini. “Anytime they want,
our customers are free to change messaging, colors, or images on their boxes. They can
decide to create custom boxes for promotions or special occasions, to oer micro-segmented
versions for niche markets, or to completely change the graphics from one job to another.
They can even oer serialized or personalized boxes in medium or long-runs. With digital,
it is possible to make every box unique.”
Ghel now has a exible digital platform that can produce higher quality prints in various
run lengths, enabling brands to adjust their marketing messaging via new and innovative
packaging strategies.
“We have based our success on the quality of our products and services and on
being innovators. For this reason, we needed to adopt new digital technology.
We are convinced that digital is the future of corrugated packaging and we want
to leap ahead of our competitors.”
– Luca Simoncini, digital program manager, Ghel Ondulati S.p.A
Faster delivery
Improved print quality
Greater exibility
for consumer experience
Case study | Ghel Ondulati S.p.A