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Case study | HP
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4AA6-1056EEW, November 2015
Seventy per cent of the surveyed companies
said they would recommend MediaBin
because of its ability to transform assets
into dierent formats; 67 per cent were
impressed by its ability to store large volumes
of assets and 59 per cent because it provides
secure, permission-based access to assets.
Overall, HP MediaBin users said the business
benets were greater control, reduced
IT costs, increased user productivity,
easier compliance, improved customer
experiences and faster time-to-market.
“ HP MediaBin solves the
problems of having
fragmented digital content.
It improves the re-use of
assets and strengthens the
brand because you have
more cohesive materials.
It also saves time
and money.”
– Daniel Domingo, content management
expert, HP
“A couple of great things about MediaBin are
its ability to handle multiple dierent types of
les such as videos, static images, documents
and its ability to connect to other data sources,
particularly syndication, for example, video
streaming,” concludes Bothe. “One of the
major benets from Asset Hub has been
eciency and by retiring lots of fragmented
small repositories to centralise on one
platform we have saved millions of dollars
a year. We’ve also saved a ton of time.
Marketers can now nd assets in one
place really quickly which has saved
thousands of man hours. Going forward,
this integration into the wider marketing
ecosystem is one of the key areas that
we expect to drive results from.”
Learn more at
hpengage.com
Customer solution
at a glance
Software
• HP MediaBin
• HP Asset Hub