HP

Case study | HP
However, the scope and scale of the Asset
Hub interface required an enterprise-scale
platform to run on and fortunately, HP already
had exactly the right solution in HP MediaBin.
This comprehensive rich media management
solution enables organisations to index,
analyse, categorise, manage, retrieve,
process and distribute all types of rich media
assets. With HP MediaBin, organisations
with globally distributed teams can deliver
a more engaging and consistent customer
experience by publishing thousands of
customer-facing digital assets to promote
their messaging, products and brands.
“While HP Asset Hub is the front-end portal,
HP MediaBin is the main back-end tool
that stores the assets and deploys them
downstream to syndication platforms such as
video, content distributors or publishers like
hp.com,” says Domingo. “Asset Hub is able to
index other repositories on top of MediaBin
to integrate and present them transparently
to the user. We have migrated assets from
many dispersed repositories into MediaBin
over the last couple of years to improve
eciency and signicantly reduce cost.
“We use metadata to tag the assets with
a metadata model for dierent types and
business areas that the assets belong
to,” explains Domingo. “There are search
features to enable people to nd the
assets they want and users also have the
ability to organise their assets in folders or
collections and share them with other users.
“The system is web based in the cloud so
people in dierent locations all over the
world can collaborate. Another powerful
MediaBin feature we use is the ability to
automatically distribute assets to other
systems or other publishers. For example,
videos that are published on the HP website
are sent out through an automated ow.”
Benets
Greater control at less cost
HP Asset Hub attracts 25,000 visits a month
including HP employees, partners and
agencies. Approximately 40,000 marketing
assets are downloaded each month.
HP has conducted user surveys that
underline the benets of using HP MediaBin.
They reveal that all organisations using the
system have reduced the cost of managing
and distributing their digital assets with
15 per cent saving as much as 50 per cent.
HP MediaBin also improves time-to-market
with 44 per cent of respondees reporting
a 25 per cent reduction in the time taken
to organise, nd and manage assets.
3
50 per cent
reduction in cost
of managing and
distributing
digital assets