HP

Case study | HP
Challenge
Fragmented silos
Today’s multimedia world is fueled by
rich media and the knock-on eect is that
large organisations amass thousands of
digital assets from product images, videos
and demos to logos, presentations and
iconography. The sheer volume means
that conventional ways of managing these
assets are no longer viable. Allowing
globally distributed teams to handle
their own content creates information
silos that can result in duplicated eort,
wasted time and higher costs.
“Holding assets in dierent repositories
and sharing them in dierent ways is very
inecient because it causes a lot of repetition
with people working on the same materials,”
says HP content management expert,
Daniel Domingo. “It takes a long time to
locate assets and sometimes you just
can’t nd them. Branding is another good
reason to centralise the management of
digital assets because you can ensure
that standards are being followed.”
With 300,000 employees across all regions
and most countries in the world, and multiple
business units with dierent product lines,
HP was a classic example of this situation.
“Due to the complexity and scale of the
company, we had ended up with over 20 asset
repositories so we had a very fragmented
set of assets,” says Horst Bothe, the HP
director marketing content management.
“In such a large organisation having just
one voice is a key tenet of marketing so the
one thing we heard loud and clear through
talking to all the marketers was that they
wanted all of their assets in one place,
at one time, real-time. We wanted one
platform as a single source of truth which
is simple to say but not so easy to do.”
Solution
Central repository
The answer was to create the HP Asset
Hub, a digital asset management system
which provides a secure, single location
for over 200,000 HP-approved, brand-
compliant assets that are easy to nd
and retrieve thanks to simple navigation
and powerful search features combined
with collect and share functionality.
“HP Asset Hub was built by HP for HP.
We had been able to put all of our digital
assets in one place, which has improved
ndability and has delivered a better
experience for our users,” adds Bothe.
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