Pitkit

WhenInCollinawantedtostartpackagingitsproductsin
cartonboxes,itnaturallyturnedtofoldingcartonproducers
thatonlyhaveanalogequipment.However,thelarge
minimumorderrequirementsandtheneedtoorderthe
samequantityofboxesforallproductsduetoplatemaking
complexitiesprovedtobeashowstopper.InCollinaknewthat
asasmallcompanyitwouldhavebeensaddledwithlarge
inventoriesandlikelyahighrateofobsolescenceasany
changestotheproducts,suchasingredientchanges,
wouldmakeanyexistingpackagingstocksunusable.
LuckilyforInCollina,Pitkitwasalreadydevelopingits
foldingcartonoeringusingitsHPIndigodigitalpress.
PitkitshowedInCollinahowitcouldprinttheouterproduct
packagingonthesamepressthatwasalreadyusedfor
InCollina’slabels–aperfect-matchsolutionforInCollina’s
brand,productionquantitiesandbudget.
PitkitoeredacreativesolutionforInCollina’sspecic
packagingneeds:printingwiththeHPIndigoWS6000
DigitalPressontheroughsideofthecartonstockandthen
applyingamattelamination.Thehigh-qualitypackaging
andtheabilitytogetbothlabelsandcartonsfromthesame
supplierisprovingtobeawinningcombinationforInCollina.
IonatanAlor,InCollina’sowner,says:“Itwasveryimportant
forustomaintainaconnectiontothenaturalsourcewe
camefrom,butontheotherhandtohaveasuciently
luxury-orientedvisibility–andtodoallthiswithouthaving
toinvesttooheavilyinpackaging.Theabilitytoproducea
relativelysmallquantitywithoutbeingforcedtoprintona
largescaleistremendouslyimportanttous.
“It’salsoconvenientformetohaveonesourceforour
packaging,labelsandcarton,withnoneedtorunbetween
dierentsuppliers,”notesAlor.Healsovaluestheabilityto
getanadditionalquantityofpackagesalmostimmediately
aswellastheabilitytoproducelabelsandpackagingin
smallquantitiesforpilotproducts.
Bigger orders and new customers point
to a bright digital future
ProducingbothlabelsandfoldingcartononitsHPIndigo
digitalpressisawinningbusinesspropositionforPitkit.
Nurielyreportsthatexistinglabelcustomershaveadded
packagingtotheirordersandnewcustomersareattracted
tothecomprehensiveandconvenientoer.
Nurielysays:“Idon’tthinkitwouldbepossibletoimagine
Pitkitintheyear2013withouttheHPIndigodigitalpress.
TheWS6000isalreadyoperatingatfullcapacity,sowe
arelookingintoacquiringanotherHPIndigomachine.
Themarketistrendingtowardshorterruns,andwiththe
helpofHPIndigo,wecangiveourcustomerswhatthey
askfor.”
“WiththeHPIndigo
digitalpresswecan
produceboththe
boxandthelabel
withacomplete
matchbetween
theboxcolorsand
thelabelcolors.
Wecanoersmall
quantitieswith
highqualityand
reasonablecost.
Peoplereally
likethat.”

–MishaelNuriely,marketing
manager,Pitkit

©Copyright2013Hewlett-PackardDevelopmentCompany,L.P.Theinformationcontainedhereinissubjectto
changewithoutnotice.TheonlywarrantiesforHPproductsandservicesaresetforthintheexpresswarranty
statementsaccompanyingsuchproductsandservices.Nothinghereinshouldbeconstruedasconstitutingan
additionalwarranty.HPshallnotbeliablefortechnicaloreditorialerrorsoromissionscontainedherein.
4AA4-5918ENW,September2013
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PitkitisaveteranIsraelilabelproducer,operatingsince
1967.Formostofthoseyears,thecompanystucktoits
corebusiness,providinglocalcompanies–primarilyfood,
beverages,cosmeticsandpharmaceuticalsmanufacturers
–withawidevarietyoflabelsandshrinksleevesprinted
onexo,rotaryletterpress,silkscreenanddigitalpresses.
Recently,Pitkithasexpandedintopaperboardfolding
carton–achangedrivenbygrowingcustomerdemandfor
high-qualitypackagingandenabledbyHPIndigodigital
printingtechnology.Pitkit’snewoeringisgoodnewsfor
smallbrandsasitfulllstheirpreviouslyunmetneedfor
high-quality,cost-eectivepackaging.
“IntroducingtheHPIndigodigitalpressisoneofthemost
signicantdevelopmentsatPitkitinthelastfewyears,”
saysMishaelNuriely,marketingmanageratPitkit.
“UsingtheHPIndigopress,wehavedevelopedanew
marketthatwedidnothaveinthepast:printinginsmall
andmediumrunswhilemaintainingaveryhighstandard
ofquality.WiththeHPIndigopress,wecanprovidean
excellentsolutionforcustomerswhodonotwantvery
largequantities,butforwhomqualityisimportantand
whowantgoodresultsatareasonableprice.”
HP Indigo press opens up folding
carton market
AsPitkit’sexperiencewiththeHPIndigoWS6000Digital
Pressgrew,itdevelopedanotherimportantnewmarket–
foldingcarton.Itwasusingthepressprimarilyforlabels,
but“wesawquitealotofdemandfromcustomerswho
wantedpaperboardboxesinsmallandmediumquantities;
afewthousandofeachkindofbox,”recallsNuriely.“Inthe
Israelifoldingcartonmarket,whichismostlyosetprinting,
therewasnogoodsolutionforthat.But,withdigital,
wecouldprovideagoodanswer.”
PitkitnowusesitsHPIndigoWS6000DigitalPressto
producelabelsandfoldingcartonforcustomers,giving
themtheadvantageofcolor-matchedproductsandthe
convenienceofasinglesupplierfromdesignthroughto
printingandnishing,allunderoneroof.
Growing demand for labels and cartons
“Weareseeingagrowingdemandamongcustomerswho
wanttodohigh-qualityprintingoncartontogetaproper
boxinsmallquantities.Wecanalsogivethemadditional
solutions,suchasvariabledataprinting,”saysNuriely.
TheHPIndigopressintegrateswellwithPitkit’sother
equipment,enablingittoprovidecustomersawiderange
ofnishingoptionsforlabelsandcartons.“Wecanoer
variousadditionalembellishmentsolutionsbyprintingin
digitalandthennishingwithsilkscreenprintingorheat
stamping,forbothboxesandstickers.Thisisveryattractive
andveryhelpfulforcustomers.”
Small company sees big benets from
digitally printed labels and packages
InCollina,afamily-ownednaturalpersonalcareproducts
manufacturer,isoneofthegrowingnumberofsmall
companiesthatbenetfromPitkit’sHPIndigo-enabled
productioncapabilities.