IT case study

Case study | HP
3
HP TeamSite delivers an easy-to-use, modern
web content management (WCM) platform
helping Clark’s team take control of The Daily
Inc.’s multichannel digital experiences. It covers
site design, layout, rich media management,
and analytics.
Crucially, it ensures targeted content tailored
to any type of visitor - whether they are logged
in or not. Faster, simpler content uploads
empower new content creators to develop
digital experiences using a modern drag-
and-drop interface. Plus, TeamSite integrates
seamlessly with HP MediaBin, allowing Clark’s
team to organize and reuse digital assets.
“It was an advantage having TeamSite in place
and in use with HP HR,” says Clark. “Once you
have TeamSite in place it’s much easier to bring
up new sites. Many templates already exist,
which is way dierent than creating each site
with custom-built HTML. You’re not starting
from scratch.”
Benets
Cleaner, more engaging
The new Daily Inc. launched successfully to
50,000 HP employees in 63 countries on
November 1st, 2015. As planned, phase one
delivered a cleaner, more personalized news
portal for HP visitors.
“There is still work to do, but we now have a
far greater level of consistency to the site,”
says Clark. “Using agreed templates makes
the creation and uploading of new content far
quicker. We can reuse common components.
We’re also far more personalized.”
For example, visitors are now met with industry
and country-specic content. “An employee
in Costa Rica working in print will have a very
dierent content experience than a US sta
member working in the PC business,” says
Jenifer Dyer, HR Systems manager for the HR
portal and content management lead for HP.
“TeamSite allows us to recognize – and act on –
these dierences.”
The previous Vignette solution, she says, failed
to match this: “It would rotate the same 10
pieces of content, billing them as either ‘most
viewed’ or ‘most favorited’. And this content
hogged the whole page for every employee.”
Pushing existing content to the right audience
is only half of the story. Dyer says the real
opportunity is in creating new content, faster.
“It could be that we want to upload something
for employees in Chennai, India, related to the
local ooding. Or create news for a small, but
very specic team. It’s all possible now.”