Digital Camera Specification Sheet

DIGITAL CAMERAS
www.hasselblad.com
CWD II
The3FR,FFFandDNGrawlesthatarecreatedbyanyHasselblad
digitalcameraproduct witha16Mpix,22Mpix, 31Mpixor39Mpix
sensoraredirectlysupportedbyAdobeAperture2.
ThismeansthatHasselbladrawles(3FR,FFFandDNG)willnow
bevisibleintheFinderandabletobeopeneddirectlyfrompopular
applicationssuchasPreview,iPhoto,andAperture2.Asanadded
benet,thumbnailsarecreatedforbothFFFand3FRles,enabling
quickleinspectionviaQuickLook.
InstantApprovalArchitecture
Building on the success of its Audio Exposure Feedback technol-
ogy,HasselbladhascreatedInstantApprovalArchitecture(IAA),an
enhanced set of feedback tools, designed to libe rate the photogra-
pher to focus on the shoot rather than the selection process.
IAAtriggersaudibleandvisiblesignalsforeachimagecaptured,
tellingthephotographerimmediatelywhethertheimagehasared,
amber or green light status.
Theinformationisrecordedbothintheleandinthelename,
providingaquickandeasywaytoclassifyandselectimages,inthe
eldorinthelab.Alarge,enhancedTFTdisplayinthenewHasselblad
productsprovidesarealistic,highqualityandperfectcontrastimage
view,eveninbrightsunlight,toallowinstanton-siteimageapproval.
IAA is a Hasselblad trademark and Hasselblad has a patent pending
ontheinvention.
Three modes of operation and storage
Optimum portabilityand image storage are critical forthe profes-
sional photographer. Hasselblad 503CWD II offers a choice of the
portableCFcardstorage,tetheredoperationwithextended,special
capturecontrolsoroptionallytheexibleImageBank-II.Withthese
three operating and storage options, the photographer is able to
select a mode to suit the nature of the work at hand, whether in the
studio or on location.
Workowforthespecialistcommercialphotographer
Phocusoffersanimageprocessingworkowwiththehighestdegree
ofcontrolforthestudiophotographer,optimizingtheraw3FRles
generated by the Hasselblad 503CWD II. In tethered operation
toolslikelivevideoandoverlaymaskinghelpbringproductivityto
advancedsetcomposition.
Phocus runs natively ona Macintosh (Windows compatibility is
available very soon) and is licensed to allow you to provide free
copiesforallyourco-workersandproductionpartners.
Modular design
A clean and dust-free sensor is essential and the modular design
ofthecameraallowsforeasyaccesstoandcleaningofthesensor,
savingyouhoursofretouchingworklater.