Digital Camera Specification Sheet

DIGITAL CAMERAS
www.hasselblad.com
CWD II
The standard lm-winding crank can easily be replaced with the
WinderCW, providing the 503CWD II withboth automatic winding
aswellasremotecontrolcapability.Thewindercanbecontrolled
manuallyorremotelybycableorIR.WiththeWinderCW,thecam-
era’s ergonomics are particularlysuited to handheldphotography.
Thewinder/gripalsocomesinhandywhenturningthecamera90
degreesforverticalshots.
 The503CWDIIcanbeusedtogetherwithanyoftoday’slenses
from40to150mmfocallengths.AlllensesaremadebyCarlZeiss,
the worlds leading optics manufacturer. Thanks to Carl Zeiss T*
anti-reectioncoatingandinternalstraylightreductiontreatments,
these lenses produce unbeatable image contrast and color satura-
tion–superiorquality,ultimateexibility, andnocompromises.In
addition,thereisalargechoiceofgreatqualitypre-ownedVlenses
lenses on the market which remain compatible.
 The built-in ash control
system (TTL/OTF) turns ash
photography into child’s play
when used with a compat-
ible ash. A sensor measures
the light reected off the lm/
sensor surface and automati-
callycontrolstheashprecisely
toprovidetheperfectexposure,
regardless of the lens focal
length or lighting conditions.
The 503CWD II is also incred-
iblyeasyto focus.Thefocusing
screen is large, clear and bright
and features a micro prism and
split-imageviewnder.
The Hasselblad 503CWD II is
the ideal choice for those requir-
ing the optimum versatility to
take on both digital and analogue capture, whether in the studio
or on location. A medium-format solution is perfect for those who
aren’twillingtosacriceimagequalityandreliabilitywhenshooting
digitally – the sensors used by V System digital backs are up to
twicethesizeofthosein35mmcameras,providingmorepixels–
for better resolution and larger pixels for less image noise, better
dynamic range, and improved detail especially in highlight and
shadow areas.
UniqueHasselbladRGBcolors
Colormanagementsolutionshaveinthepastimposedlimitations
on professional digital photographers, because of the forced choice
of a specic color prole to suit the job: capturing various skin
tones,metals,fabrics,owersetc.Tocombatthis,Hasselbladhas
developed a new, powerful color prole to be used with its Flex-
Color/Phocusimagingsoftware.Workingwiththe newHasselblad
RGBcolorproleenablesyoutoproduceoutstanding,reliableout-
of-the-box colors, with skin tones, special product gradations, and
otherdifcultcolorsreproducedeffectively.
 Toimplement our newunique colors wehave developed a new
Hasselbladrawleformatcalled3FRAW (3FR). The new3FRAW
leformatisdesignedtoensurethatimagescapturedonHassel-
bladdigitalproductsarequickly,effectivelyandsafelystoredonthe
availablemedia(CFcard,ImageBank-II,etc).Theleformatincludes
lossless image compression
saving 33% of storage space.
Combined with the architecture
of the Hasselblad camera, this
allows for capturing up to 35
shots per minute.
 The 3FR le denes the
colors in the Hasselblad RGB
color space with its out-of-the-
boxquality,andusedinPhocus
it removes both the need for
experimenting with different
color proles to get optimal
colors and the need for selec-
tivecolorcorrections.
 3FR les can be converted
directly into Adobe’s raw image
format DNG (‘Digital NeGa-
tive’),bringingthisnewtechnol-
ogy standardtothe professionalphotographerforthe rsttime.
The DNG le format enables raw, compressed image les to be
openeddirectlyinAdobePhotoshop.Thisallowsphotographersto
operatequicklyandefciently,reducingthe“downtime”takento
processimagedataandenablingnalimagestoreachtheclient
morequickly.Hasselbladimagelescarryafullsetofmetadata,
includingcapture conditions,keywords and copyright, facilitating
work with image asset management solutions.