Premium Highway All-Season Performance for Light Trucks, Vans & Sport Utility Vehicles
contents 1. Concept & Marketing 2. Features/Benefits 3. Test Results 4.
Light Truck/SUV Design
1. Concept & Marketing 1.1_Concept 1.2_Dynapro HT Positioning 1.3_2010 RMA DATA 1.4_Target Vehicle Evolution 1.5_Light Truck/SUV Positioning 1.6_Dynapro HT vs.
Light Truck/SUV 1_1. Concept Feel The Strength. The Dynapro HT provides customers with Longer Treadwear, Improved Snow Traction and Low Rolling Resistance • Longer Treadwear • Low Rolling Resistance • Snow traction improvement - Product name : Dynapro HT All-season & Highway RIB For Light Trucks, Vans and Sport Utility Vehicles Speed Symbol : S/T/H S.
1_2. Dynapro HT Positioning Performance New OFF road ON road Max.
Light Truck/SUV 1_3. 2010 RMA DATA All Terrain (13.9 Million Units) 32% Highway (29.6 Million units) 68% TTL : 43.
Light Truck/SUV 1_4. Target Vehicle Evolution Ford F150 history 2003 2007 2010 • Main Size: P265/70R17 • Main Size: P275/65R18 • Main Size: P275/65R18 • Weight : 6050 lbs. • Weight : 6850 lbs. • Weight : 6950 lbs • Wheelbase : 138.5” • Wheelbase : 125.9” • Wheelbase : 144.5” Trend= Larger Vehicles, Higher Horsepower, Larger Tires. With a wide range of sizes and outstanding performance Dynapro HT sets the trend.
Light Truck/SUV 1_5.
Light Truck/SUV 1_6. Dynapro HT vs.
2. Features/Benefits 2.1_Features and Benefits Overview 2.2_Design Features 2.3_Construction 2.4_Profile 2.5_Contact Patch 2.
Light Truck/SUV 2_1. Features and Benefits Overview Longer Mileage Performance Comfort UTQG Snow traction Wide Tread 3.5% increase Snow kerf 700AB 440AB Allows for improved Allseason performance.
Light Truck/SUV 2_2. Design Features Computer Generated Symmetric Pattern Resists Irregular Wear Better handling and noise performance by way of center rib block and multi kerf design. Snow kerf High Stiffness center Block Allows for improved All-season performance. Steering Response improvement Multi-Depth Lateral Lugs Provide improved performance in wet and snow conditions throughout the whole tread life.
Light Truck/SUV 2_3. Construction Unique highway All-season purpose optimized cap tread LPAH(Low Polycyclic Aromatic Hydrocarbon)-Environment-friendly Compound. Optimized compound provides long mileage, Braking performance and prevents chips, cuts and abrasions. Nylon Joinless reinforced Belts Reinforced Under-Tread Protective Layer Helps prevent internal damage from impacts sustained when driving. High-tensile strength Sidewall Rubber Helps to minimize damage from impacts. Increases Belt durability.
Light Truck/SUV 2_4. Profile SCCT(Stiffness Control Contour Theory) Profile •H andling performance is improved by increasing the tension of the carcass line adopted SCCT profile, which improves durability by minimizing deformation of the carcass line when internal pressure is applied. • Balanced carcass line secured by applying the SCCT design theory. Handling performance is maximized by minimizing side deformation.
Light Truck/SUV 2_5. Contact Patch Footprint Shape Optimized footprint shape through multiple load ranges Advanced computer simulation allows for optimized footprint design. By analyzing this simulation, a more consistent footprint shape can be obtained through multiple load ranges. This enhanced development process leads to the design and production of more comfortable and capable tires.
Light Truck/SUV 2_6. Improved Tread Wide tread enables improved mileage and better grip Dynapro HT’s footprint has been enlarged (increased 3.5% compared to similar products) to resist uneven wear while providing the best grip under all driving conditions. 3.
3. Test Results 3.
Light Truck/SUV 3_1.
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Light Truck/SUV 4_1.
2011