Manual

Programming & Producing
The First 15 Seconds
Strategy:
Make the beginning of your videos compelling to your viewer.
Why It Works:
Attentions spans are short. Hook viewers right from the start and increase
engagement for the entire length of the video.
How To Do It:
Accomplished through production and video structure.
14"
1 32 4 5
Time Cost
Moderate:
Less than 1 Hour
Impact Optimization Type Effect
• Engagement
• Subscribers
• Video Ranking
• Views