User guide

Punctual Optimization

Thumbnails

Once you’ve optimized your metadata, you need to

compel users to click on your video. A successful

thumbnail does just that.

Here are a few sports specic strategies to keep in

mind when selecting your thumbnails.

• For action-based content, choose high contrast

close-ups of players, kicks, tackles, and fumbles.

• Think about what your audience is looking for.

Close-up shots are usually the best approach, but

some sports clips might be best optimized with a

full eld shot.

• Avoid pixelated images.

• If you have a strong, well-known brand, add

subtle branding to the thumbnail so viewers

know it is your content.

• You have one chance to get the thumbnail right

from the initial upload. If you select a custom

thumbnail after the video has been published,

you have already missed out on trac.

• /XTremeVideo (Branded Thumbnail)

• /gchannel • /NBA

The thumbnail should accurately represent the content included in your video and

should not be overly sexually provocative.