Manual

33
Further Reading and Resources
• Metadata
• Thumbnails
• Playlists
• Channel Page Optimization
Channels to Explore
PBS: Supports multiple channels and links their content
together well. Pay close attention to all of their shows’ rst
15 seconds - they lead with content, not a graphical
branding introduction.
PBS: goo.gl/qjDHV
PBS O Book: goo.gl/I3bXo
PBS Digital Studios: goo.gl/7oSlj
PBS Idea Channel: goo.gl/3AKsc
PBS Parents: goo.gl/PBcrl
National Film Society: goo.gl/wsEIR
Sesame Street: Organizes a massive amount of content
very well. Special attention is paid to uploading songs,
celebrity appearances, and animation.
goo.gl/WUebX
Ted: TedTalksDirector has a strong editorial voice and
creates shareable content that drives viewership.
goo.gl/ehI09
How it Should Have Ended: Managed by Starz, this
channel creates shoulder/ancillary content from one major
production every two weeks. They use annotations in the
last 30 seconds of each main feature to promote their
HISHE channel.
goo.gl/Zj9Fa
Geek & Sundry: Organizes and launches new content very
well using playlists, live Google+ Hangouts on Air, and
Annotations.
goo.gl/sP45j
Playbook Sections
• YouTube Analytics
• Social Media
• Promotion
All-Time 10s: Consistent programming, excellent
thumbnails and metadata.
goo.gl/7GnGz
Adult Swim/Turner: Consistent programming,
excellent use of playlists, and top performing
content is optimized to push viewership to the rest
of the channel.
goo.gl/BSLfb
TMZ: Uploads between 5 and 15 clips everyday and
uses playlists to organize and program content.
Using playlists to organize by themes helps the
channel retain and grow their audience base.
goo.gl/Mh6BW
Fremantle, Britain’s Got Talent: Provides an
excellent example of how a popular TV show can
clip, organize, and repurpose footage to reach a
new audience on YouTube.
goo.gl/xmfGg
RT: Uses channel branding and linked playlists to
organize shows and breaking news content. Their
channels that cater to various languages help
broaden their appeal to a global audience.
goo.gl/aYwgZ